In the world of mass transit, there is one hurdle that we still face today and that ROVR set out to solve…the first and last mile. A solution for much of the world has been the use of bike, skateboard, or scooter. Enter 21st century technology enhancements, such as light, compact batteries and electric hub driven motors, and together you have a new category of transportation…”rideables”. But what are they, where do I get them, are they right for me, and which one should I buy? Enter ROVR…the first comprehensive review and e-commerce destination for rideables. See what’s products are available, find which one suits you best, and instantly buy your new mode of transportation…all in one easy to navigate and understand website. Though in 2014 the timing of this venture was a tad bit early as the products were still in their infancy, ROVR 1.0 was just the beginning of the journey for rideables, a new class of transportation.
Rovr
As the Product Owner, I was responsible for all aspects of the product design, development, and iterations.
I conducted the full product design life cycle using best practices of lean and agile product development, including:
- empathy mapping
- customer development
- cost estimation
- market validation
- stakeholder buy-in
- feature design
- UX and wire framing
- user stories
- management of design
- agile management of engineering
- quality testing
- brand name and design
- marketing plan
- launch of MVP
- events and promotion
- tracking of key metrics
- feature iterations
